…As we all know, electronic gaming is constantly under fire for its graphic depictions of brutal violence, sex, and womanizing themes. I’ve noted an interview series, conducted by William Vitka, that is examining this issue.

Tonight (not more than five minutes ago), I had an interesting discussion in my Fundamentals of Broadcasting class. We have been talking a lot about marketing and demographics. Our discussion turned to alternate forms of marketing and how the classic :30 TV ad is completely failing to reach the coveted “male 18-25″ demographic. The professor mentioned an article on Wired.com that has a lot of great insights into the industry and where marketing is headed in the near future.

Of particular interest to me was a sound byte from Jeff Brown, Electronic Arts’ Vice President of Corporate Communications. He comments on the relationship between television and video game advertising:

We’re eating the networks’ lunch! Now, this doesn’t happen for 6, 12, 18 months - but when television executives take full measure of how their advertising dollars are moving to videogames, you should prepare yourself for a lot of news stories about how bad videogames are for kids. In fact, I would recommend that Morley Safer get started right now on how videogames are warping the minds of young people. Perhaps they should run it right after all the gore on CSI.”

This article was printed last August and is already bearing prophetic fruit. It doesn’t matter if you play videogames or not, the electronic entertainment industry makes more money annually than the film industry and is an important factor in the lives of all consumers.

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